Features and Advantages

Not just another share tool

Every time a user visits your website from a link sent to them by a friend, a drop down will appear that will show your support of a charitable cause.

This drop down has the following advantageous effect:

It differentiates your website/blog as a socially concious business/person.
It prompts users to view your content and share-it-on with their friends

But most importantly, you are helping a cause you care about!

Differentiation by Cause Related Marketing

Many big name brands have engaged in Cause Related Marketing (CRM) in order to help differentiate their brand from the competition.

Some statistics that help put the point across:

20% of European consumers would pay more for a product if it were affiliated with a good cause.
- PSA Research Center, 2004

92% of consumers consider it important for corporations to contribute to non-profits.
- Roberts Keeble, and Brown, 2002

Assuming equal location, pay, benefits, and responsibilities, 72% of Americans would choose to work for a firm that supports charitable causes over one that does not.
- Deloitte Survey Reveals that 72 Percent of Americans Want to Work for Companies that Support Charitable Causes, 2004

You don't have to be a big brand to make a difference. Using the ShareItOn tool instead of your current sharing tool gives you the added value of CRM.

Increase Sharing

Many users share but many more would share if prompted to do so, and many more on top of that would share if they knew they would be helping a charitable cause while doing so.

The ShareItOn drop-down does exactly that, it prompts the user to find something they like and then share it on with more friends.

Get a viral effect by elegantly prompting them to share.

Popular Content Widget

Once you install the ShareItOn button on your pages and your users start sharing the content the next best thing to do is to let them know what others are sharing.

You can do this easily with the ShareItOn Popular Content widget. With a couple of lines of code you can add this great widget that you can configure to take the look and feel of your website.

The ShareItOn Popular Content tool has the advantage of building the data based on a compilation of sharing being performed across all the social networks including Email, Facebook, Twitter and Digg.

The following is an example of how the popularity table includes the images that were shared:

Facebook Interaction

The drop-down is not the only place where you will be supporting the charity. Every post on Facebook will have an added message placed following the title of the content being shared.

The message creates an added interest in the post and will prompt more click-through from Facebook.

Also, users can always find the shared content from your website on the ShareItOn Facebook Application. Their friends can also reach your content when they view other content shared from other ShareItOn supporting websites.

The Facebook application shows the most recent links made by the Facebook member and by thier friends.

It also shows the charitable campaigns the member has supported through sharing.